Job Description

Senior Manager, Creator Marketing

Location: Waltham, MA

Compensation: $125,000/year

Job Description

Insight Global is seeking a Senior Manager, Creator Marketing to join a Brand & Customer Marketing team for a large go-to-market software development company. This role leads strategy, execution, and performance tracking for a fast-growing influencer program, blending brand building, demand generation, and creator-led storytelling to elevate category awareness and platform visibility. The Senior Manager will manage an Influencer Marketing Coordinator and collaborate cross-functionally with teams including social, content, PR, demand generation, customer marketing, events, and field marketing.

Key Responsibilities:

• Lead strategy and execution of a fast-growing influencer program.
• Drive brand awareness through creator-led storytelling and demand generation.
• Elevate GTM Intelligence by amplifying trusted voices in the industry.
• Manage an Influencer Marketing Coordinator and oversee program performance.

Required Skills & Experience

• 6–8+ years of experience in influencer or social marketing, ideally within a B2B environment.
• 2+ years of team leadership, with a strong track record of mentoring and growing junior talent.
• Demonstrated success in building or scaling influencer programs that drive measurable business impact.
• Skilled in negotiating and structuring creator partnerships, including multi-tier deals and agency/platform management.
• Data-driven mindset with experience in campaign tracking, attribution models, and funnel analysis using UTMs and analytics tools.
• Deep understanding of key platforms like LinkedIn, YouTube, Substack, podcasts, and newsletters.
• Familiarity with influencer marketing platforms, social analytics, BI tools, and project management systems.
• Proven ability to collaborate across teams and build strong internal and external relationships.
• Genuine enthusiasm for creators, social media, and the evolving landscape of B2B marketing.

Compensation:

$125,000 per year annual salary.

Exact compensation may vary based on several factors, including skills, experience, and education.

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