Job Description

Position Overview

As a key member of the Precision Watches marketing team, you will lead the execution and optimization of our digital strategy across all channels. This role combines strategic oversight with hands-on management of high-performance paid media campaigns and digital initiatives. You will be responsible for driving measurable growth through paid search, display, social, and video advertising — while ensuring that all campaigns align with our brand’s luxury positioning and business objectives.

Your responsibilities will include managing multi-platform campaigns, overseeing website and content direction, analyzing performance data, and collaborating closely with creative, content, and development teams to refine the customer journey. The ideal candidate has a strong background in paid media, website management, and digital analytics, with a proven ability to translate insights into meaningful business results.

Key Responsibilities

• Lead and manage paid media strategy, execution, and optimization across Google Ads, Meta (Facebook/Instagram), Microsoft, YouTube, and other paid social platforms.
• Develop and execute strategies for Performance Max, Shopping campaigns, Search, Display, Video, and Paid Social to drive measurable ROI.
• Build, manage, and scale high-budget campaigns with a focus on lead generation, e-commerce, and full-funnel growth.
• Oversee audience segmentation, retargeting, and remarketing flows across search and social ecosystems.
• Collaborate with creative, content, and web development teams on ad creatives, landing pages, and funnel optimization.
• Monitor campaign performance with Google Analytics, attribution models, and platform analytics, providing actionable insights.
• Stay ahead of platform updates and digital media trends to ensure strategies remain cutting-edge.
• Report results and recommendations to executive leadership, highlighting revenue impact and scalability. 

Qualifications

• 8+ years of experience in paid media management, with strong expertise in paid search.
• Proven mastery of Performance Max, Shopping, Search, Display, YouTube, Meta (Facebook/Instagram Ads), and other relevant paid platforms.
• Strong analytical skills; expertise in Google Analytics, tracking, and data-driven optimizations.
• Demonstrated success in scaling campaigns, driving revenue growth, and optimizing for ROI.
• Experience developing strategies for both lead generation and e-commerce.
• Luxury retail, watches, or jewelry industry experience is a strong plus.
• Familiarity with CRM integration, remarketing funnels, and full-funnel digital strategy.
• Strong leadership, communication, and cross-department collaboration skills.

What We Offer

• Competitive salary based on experience.
• Full benefits package including health insurance, PTO, paid holidays, a retirement plan with employer match, and employee discounts.
• A modern, high-performing workplace with a collaborative, supportive team.
• Opportunity to work with a trusted name in luxury watches and industry-leading technology.

Job Type: On site/In-house

This is not a remote position, please do not apply unless you are willing to come in to the office!

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